STOP SHOWING YOUR EYEWEAR!That’s how you make your eyewear brand actually stand outbecause your customer doesn’t buy your eyewear, when they buy your product.People never by the product, they buy the solution the product gives them. So your eyewear is merely a tool.But what for? How we actually choose The other day I went shoe […]
Make your eyewear brand stand out Meer lezen »
Too many independent eyewear brands think their brand is built on the optical fair floor. And they’re wrong! Eyewear brand building actually starts long before that. Let me sketch the typical picture playing out at optical fairs: a founder who has a booth on expensive ground is standing proudly next to the brand’s collection. Hoping
Eyewear brand building starts before the optical fair Meer lezen »
Walk into any optical store and pick up ten independent frames. And nine of them will tell you the same thing: Premium. Handmade. An eye for detail. And the worst thing? The brand’s visuals say it too: the same clean product shots on a random background.When you say what everyone else says, you say nothing!You
Eyewear brand storytelling sells your frames for you Meer lezen »
